I am so impressed by not only the quality of the dental chews, but also the sleek packaging! it really makes me feel like i am providing my dog with a high end treat, Norwegian Brown Kelp sounds so nourishing and healthy. As for my dog’s opinion, she LOVES them! every time the bag crinkles, she is up and drooling to taste it! the dental properties have by far worked better than any dental sticks we have used, as bad breath is something Indy gets from time to time. It’s wonderful to check the ingredients list and see that they aren’t pumped with fillers and preservatives, it makes you feel responsible as a pet owner. It is also so rewarding for her and great to support her training. This line is so promising and Indy definitely gives the tick of approval!